Privacy policy

Last updated: February 25, 2025

Introduction

At Go.Bright.Blue (“we,” “us,” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use the Go.Bright.Blue app (“App”). By using the App, you agree to the practices described here, in conjunction with our Terms and Conditions. If you do not agree, please do not use the App. We may update this policy from time to time and will notify you of material changes via the App or email.

1. Information We Collect

We collect the following types of information:

1.1 Information You Provide 

  • Registration Information: When you create an account, we collect your mobile phone number and any other details you provide (e.g., name, email address) to authenticate and verify your identity via SMS (e.g., one-time passcodes). 

  • User Content: Calendar events you add, create, or submit within the App, including event titles, dates, times, and related details. These events are private to your account and visible only to you and your designated personal trainer, if applicable, unless you choose to delete or modify them. 

  • Support Requests: Information you provide when contacting us at go@bright.blue, such as your email address and details about your inquiry (e.g., event issues).

1.2 Information Collected Automatically 

  • Device Information: Technical data like your device type, operating system, unique device identifiers (e.g., UDID), and IP address to ensure App functionality and security. 

  • Usage Data: Information about how you interact with the App, such as login times, feature usage, and crash reports, to improve performance and user experience. We also use Shopify Analytics to collect data on your e-commerce interactions within the App, such as page views, product clicks, and purchase behavior, to enhance our services and support Vendors.

1.3 Information from Third Parties 

  • Shopify Transactions: For e-commerce features, Shopify collects payment and order details (e.g., billing address, purchase history) on our behalf, governed by Shopify’s Terms of Service and Privacy Policy (https://www.shopify.com/legal/privacy). We receive limited transaction data (e.g., order confirmation) to support your use of the App. 

  • Customer Support: When you provide feedback or contact customer support through the link on our website (https://shop.bright.blue/pages/contact), or the in-App customer support link, we collect the information you submit, such as your name, email address, and message content. This information is received and processed via Shopify, the platform hosting our website, to enable us to respond to your inquiries, address your concerns, or enhance our services based on your input.

2. How We Use Your Information

We use your information for the following purposes: 

  • Account Management: To authenticate and verify your account via SMS and manage your profile. 

  • App Functionality: To provide core features like calendar event creation and e-commerce integration with Shopify. 

  • Support: To respond to your inquiries or reports (e.g., calendar event issues) sent to go@bright.blue or via the in-App customer support link.

  • Improvement: To analyze usage trends (e.g., anonymized event data and Shopify Analytics insights) to enhance the App’s features and performance. 

  • Legal Compliance: To investigate and enforce our Terms if violations are reported (e.g., illegal events), including cooperation with law enforcement if required. 

  • Communications: To send transactional SMS (e.g., one-time passcodes) and, if you opt-in, marketing messages about promotions or updates. You can opt-out via our customer account login website (https://account.bright.blue/) .

3. How We Share Your Information

We do not sell your personal information or share it with entities outside our corporate family, except as described below. We may share your information as follows: 

  • Within Our Corporate Family: With our parent company, Bright.Blue, and our affiliate companies (affiliates under common ownership or control) for purposes like account management, service improvement, and internal analytics. These entities are bound by this Privacy Policy and will not share your information externally. 

  • Service Providers: With third parties who assist us, such as SMS providers (for authentication), cloud storage (for event syncing), and analytics services (including Shopify Analytics), under strict confidentiality agreements that prohibit external sharing beyond what’s necessary for their services to us. 

  • Shopify and Vendors: With Shopify for e-commerce transactions and analytics, and Vendors for order fulfillment, subject to Shopify’s Privacy Policy. Your personal trainer may access your calendar events as part of their service to you through the App. Feedback submitted via contact form or email is processed by Shopify and shared with us as needed, but not beyond our corporate family unless required by Shopify’s operations. 

  • Legal Obligations: With law enforcement or regulators if required by law or to protect our rights (e.g., IP enforcement per Section 11.2 of Terms). We will not otherwise disclose your information outside our corporate family. 

  • Business Transfers: If we merge or sell assets within or outside our corporate family, your data may be transferred, with notice where legally required.

4. Your Choices and Rights

  • Account Settings: Update or remove your mobile number anytime via the App’s settings, though this may limit SMS-dependent features. 

  • Marketing Opt-In: Marketing Opt-In: We won’t send marketing SMS unless you opt-in via the “Shopify Checkout Sheet” during check-out process; you can opt-out anytime via our customer account login website (https://account.bright.blue/). 

  • Data Access: You may request access to your personal data by emailing go@bright.blue. 

  • Regional Rights: Depending on your location: 

    • EU/UK Users: Under GDPR/UK GDPR, you have rights to access, correct, delete, restrict, or port your data, and object to processing. 

    • US Users: State laws (e.g., California’s CCPA) may grant rights to access, delete, or opt-out of data sales (not applicable here). 

    • Contact go@bright.blue to exercise these rights, subject to verification.

5. Data Security

We use reasonable measures (e.g., encryption for SMS data, secure servers) to protect your information from unauthorized access, loss, or misuse. However, no system is 100% secure, and you use the App at your own risk, as noted in Section 8 of our Terms.

6. Data Retention

  • Registration Information: Retained while your account is active, deleted within 30 days of account closure unless legally required otherwise. 

  • User Content: Calendar events persist in your account until deleted by you or us (e.g., for violations); backups may be kept for 90 days. 

  • Support Data: Retained for 12 months post-resolution, then deleted unless needed for legal purposes.

7. Third-Party Services

  • Shopify: E-commerce data, payment processing, recurring order management, and analytics are handled by Shopify (see their Privacy Policy). 

8. Children’s Privacy

The App is not intended for users under 13, per Section 2 of our Terms. We do not knowingly collect data from children under 13; if discovered, we will delete it promptly.

9. International Data Transfers 

Your data may be processed in the US or other regions where our servers or providers operate. We ensure compliance with applicable laws (e.g., GDPR for EU users via safeguards like Standard Contractual Clauses).

10. Changes to This Policy

We may update this Privacy Policy, notifying you via the App or email. Continued use after changes signifies acceptance.

11. Contact Us

For questions, to exercise your rights, or for support, email go@bright.blue or visit https://shop.bright.blue/pages/contact.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Please note that while your browser may allow you to transmit a “do not track” signal, like many websites, our Site is not designed to respond to such signals. To learn more about “do not track” signals, you can visit http://www.allaboutdnt.com/.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at go@bright.blue or contact us at 1 Pitfield, Kiln Farm, Milton Keynes, ENG, MK11 3HB, GB.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.